One smart survey filled an entire season. Melissa—busy mom, part-time consultant, and a healthy skeptic—didn’t buy the idea at first. Then she gave it a try over coffee, sent it to her customers, and watched her calendar explode. Thirty-six parties booked for fall and a promotion to Director later, she messaged me: “Okay, I’m in. This works.”

The Growth Multiplier: Direct Sales Surveys That Unlock Bookings, Sales, and Team Growth

If your business depends on conversations (and it does), surveys are your growth multiplier. They don’t just collect opinions; they open doors. A short, friendly set of questions turns “I’m just scrolling” into “Hey, this is exactly what I need”—and that’s what starts the conversation that leads to a booking, a reorder, or a new team member.

Melissa’s Story: From Skeptical to Booked Solid

Melissa joined my team and did what most hardworking consultants do—she hosted parties, followed up when she remembered, and hoped the next month would click. She was cynical about surveys. After eight months and about a dozen parties, she told me, “I just don’t think a survey will work for my customers.”

Finally, she tested it. She sent a short customer survey, offered a small drawing as a thank-you, and within 45 minutes had a flood of replies. By the end of that week, her entire fall was mapped—an average of nine parties each month. She ended the season with 36 parties on the calendar… and she promoted to Director.

Why it worked: The survey made it easy for customers to raise their hand privately. It also gave Melissa clear next steps for follow-up. No guessing. No random posting. Just conversations with people who already said “yes, I’m interested.”

Why Surveys Work When Social Posts Don’t Do the Same Job

Public posts measure clicks and likes. Private surveys unlock truth. Most people won’t comment “I need extra income” or “I’ve been meaning to host, but I’m overwhelmed.” Behind the scenes, though, they’ll tell you exactly what they want—if you ask.

• Start conversations without pressure.
• Surface real needs (gifts, storage help, meal-prep solutions, extra income, girls’ night ideas).
• Segment your list so you can follow up with the right message.
• Create momentum because you can reply quickly with a specific next step.

Think of your survey as a friendly “menu” your customer can check off. Then your follow-up becomes helpful, not salesy.

The Possibilities Are Endless (Keep It Simple!)

You can run a survey anytime you need clarity or action:

• Customer surveys: What do you want help with? Which collection are you eyeing? Would you like a couple of helpful texts a month?
• Team surveys: Where are you stuck? What training would help? Do you prefer in-person or Zoom?
• Hostess surveys: What theme would you love? What collection would you like me to highlight at the party?
• New catalog surveys: Which new item is a must-have? Want a sample or a catalog? Interested in earning extra income this season?

Use your favorite tool: personally, I love to use Google Forms to create surveys and then share the invite to complete the survey everywhere—text, email, social. The magic isn’t the platform—it’s the asking.

Quick Win: Create Your Survey Blueprint Today

1. Brainstorm your questions. Write down 3–5 things you really want to know from your customers this season (for example: Do they want to host, earn extra income this season, or join a shopping club?).
2. Decide who to survey. Choose your warmest circle—past customers, VIP group, or friends who’ve shown interest.
3. Draft your survey. Drop your questions into Google Forms (or your favorite tool) and add one contact field. You’ll have a ready-to-send link by the end of today!

The Survey Roadmap (What We’ll Dive Into Together in the Masterclass)

1. Invite customers to complete the survey. Make it short and friendly. Offer a tiny thank-you (think drawing, bonus recipe, or checklist).
2. Track & process responses. Tag people by interest (Host, Opportunity, Club, etc.).
3. Send a reminder to non-responders 48–72 hours later.
4. Track & process round two. More replies will roll in—don’t miss them.
5. Follow up personally with every single responder. Move them into the right follow-up path (booking chat, club info, or opportunity conversation).

Real talk: If you run a survey but never follow up, why bother? Jenn once told me she had 38 survey replies sitting in a folder—and no system. When we built one, she finally turned answers into actions.

Avoid These Easy Survey Slip-Ups

• Too many questions. Keep it to just what you need. You’re after clarity, not a research paper.
• No clear next step. Know exactly what you’ll say to each type of answer before you hit send.
• Forgetting the reminder. Life is busy. A gentle nudge doubles your response rate.
• One-and-done thinking. A great survey becomes a reusable asset every season.

Real Talk (Mindset Reset)

You don’t need a bigger audience to grow—you need better conversations with the audience you already have. A short survey turns a quiet crowd into a list of warm, specific opportunities. That’s how Melissa filled a calendar and earned a promotion—without shouting into the void.