Let’s Talk About Growing Your Audience
You know that moment when you realize your audience hasn’t really grown in months? You keep posting, sharing, and showing up... but you’re mostly talking to the same folks over and over again. It’s like hosting a party and realizing you only invited five people. (And one of them is your mom. Bless!)
Here’s the truth: no matter how amazing your content is, how helpful your product is, or how excited you are about your business... you need a steady stream of new people finding you if you want to grow.
Let's explore three ways to grow your audience this season. We’re going to keep it simple, strategic, and summer-friendly. These audience-growth ideas don’t require dancing on Reels or spending money on ads. They’re all about genuine connection and smart collaboration. Let’s go!
🌟 1. Try an Online Collaboration
Collaboration builds visibility and trust — fast. Look for ways to partner with someone who serves a similar audience but offers a different product. The goal here is to swap value and spotlight each other.
Here are a few ways to collaborate online:
- Swap a group takeover where you each post in the other's VIP group for a couple of days.
- Host a joint giveaway or product spotlight.
- Feature each other in your customer newsletters or monthly texts.
- Share a tip or recipe that includes each other’s products (like a Norwex and Pampered Chef duo, a jewelry styling tip paired with a seasonal clothing collection, or a book-themed bedtime basket shared between a children’s author and a wellness consultant!).
Important tip: The goal of these collaborations isn’t to book parties, recruit, or even make a sale on the spot. It’s to offer value and create a genuine connection. Always include a gentle invitation to opt into your text list, email list, or follow you on social media. That’s how you turn visibility into long-term growth.
📆 Next Step: Brainstorm a list of 3–5 fellow consultants, small business owners, or online creators you could reach out to for a low-key summer collab. You could host one each month and grow your audience all season long.
🌟 2. Partner with a Local Business to Build Each Other’s Audience
You don’t have to set up a vendor booth to get in front of new faces. Sometimes your best audience is just down the street!
Think about local businesses that already serve your ideal customer. Maybe it’s:
- A farm stand or produce market
- A local salon or clothing boutique
- A family-friendly spot like an ice cream shop or bookstore
Instead of asking to set up a table, lead with service. Ideas:
- Feature them in your content ("This week’s dinner plan was inspired by the zucchini at my favorite farm stand!")
- Offer something their customers will love (like a self-care checklist, a style guide with outfit pairings, or a themed activity sheet for kids)
- Cross-promote with a giveaway or shoutout
When you make them look good and serve their people, they’ll often want to return the favor.
📆 Next Step:
- Make a list of 3 local businesses that are a natural fit.
- Do some recon: Check out their socials, stop in, and pay attention to what their summer season looks like.
- Brainstorm one small way you could offer value or partner up. Lead with service, not sales.
🌟 3. Be a Giver in a Facebook Group Where Your Customers Hang Out
If you feel like your own Facebook group or page is quiet... go where your people are already talking.
Find one Facebook group where your ideal customer is active and show up as a helpful human. No links. No sales pitch. Just be kind, funny, and valuable.
Good group ideas:
- Local parenting or mom groups
- Budget-friendly cooking or healthy eating groups
- Groups that match your niche ("easy family dinners," "organizing hacks for moms," etc.)
This is a long game, but it works. You’ll build recognition, trust, and relationships — and they’ll start coming to you.
📆 Next Step: Choose one group to focus on. Set a reminder to pop in 2–3 times a week and just be helpful. Think of it as networking without the awkward name tag.
Ready to Grow? Don’t Forget to Nurture!
It’s one thing to find new people... but what happens next?
As your audience starts to grow, you want to make sure you’re building a connection with them. That’s where your customer newsletter comes in. Whether you send it by email or text, a monthly newsletter gives you a way to stay in touch, offer value, and keep your business top of mind. It’s one of the best tools you have to build the all-important know, like, and trust factor — the secret sauce to long-term customer loyalty and repeat business.
If you’re not sure what to send or how to make it consistent, I’ve got you covered. This plug-and-play resource, "Launch Your Direct Sales Newsletter" takes the guesswork out of it and helps you send a personality-packed, customer-focused update each month — without stress.
Here’s to more people, more connection, and more fun this summer!
