When The Facebook Party Was Queen
For a long time, the Facebook party reigned supreme. It was fun, fast-paced, and brought in consistent sales. You could book out your calendar, grow your team, and ride the momentum—all from the comfort of your couch.
But here’s the thing—the way people buy has changed.
Just because you’re comfortable (or dare I say, stuck in a rut) doesn’t mean it’s still what your customers want. Maybe they’re not spending as much time on Facebook. Maybe they’re overwhelmed by yet another group to join or event to follow. Maybe they just want something simpler, quicker, and more convenient.
That doesn’t mean you’re doing something wrong.
It just means it might be time to give your sales strategy a little refresh—to shift from what’s familiar to what’s actually effective right now.
Or maybe—it’s time to stop relying on just one strategy to pay the bills.
Because when one sales strategy tanks (and let’s be real, it happens), you’ve got to have other ways to bring in orders. Otherwise, your income takes a hit—and your confidence goes right along with it. (Is anyone there right now?)
Your Sales Strategy Needs Room to Grow
You can’t build a thriving business on just one sales strategy.
Relying solely on parties—whether in-person or on Facebook—is like putting all your eggs in one beautifully decorated (but slightly cracked) basket. 🧺
Today's customers shop differently. They want convenience. They want fast. They want personal service. And most of all, they want options.
- Some still love a good themed party.
- Some scroll Instagram during nap time.
- Some barely check Facebook anymore.
- And some? They’re full-time working mommas who don’t have the bandwidth to “join another group”—but would totally order if it was quick and easy.
What If There’s a Better Way to Reach All of Them?
Think of your business like a table.
If your only sales strategy is Facebook parties, it’s like trying to balance that table on one wobbly leg. But when you add more legs—more strategies—you create a sturdy foundation that can grow with you.
Let’s say you add:
- A monthly customer newsletter ✅
- A reorder reminder system ✅
- Personal shopping experiences ✅
- Event-based promotions (like vendor events) ✅
- And yes… even consultant-hosted texting parties that are low-pressure, time-saving, and attract a whole different kind of customer ✅
(That last one? I’ve had wild success with it. It brought in orders from women who were short on time but had money to spend—customers who weren’t hanging out on social media but loved getting a quick text with a link to shop.)
Thinking outside the box unlocks new ideas—and new customers.
This Isn’t About Ditching the Party—It’s About Evolving It
Let me be super clear: I’m not here to tell you that the direct sales party is dead.
It’s not.
But I am here to tell you that the Facebook party isn’t the only way to run your business anymore. And the sooner you start diversifying how you bring in sales, the faster you’ll build a business that feels less like a rollercoaster and more like a steady, growing paycheck.
Because this industry is changing—and if you want to keep up (and grow), your strategy has to change too.
How to Put This Into Action
- Take inventory. Where are your current orders coming from? Have you diversified? Or is everything riding on one source?
- Brainstorm 2 new sales strategies. Could you lean into customer follow up to build your reorders? Host a consultant-led texting party? Set up a seasonal VIP offer?
- Start small. You don’t need to overhaul your whole business overnight. Just start with one new idea—and make a plan to try it this month.
- Track your results. Pay attention to what works and what feels fun. If you're not tracking your results it's easy to get stuck in a rut and not pay attention when things begin to slip.
Final Thoughts
The sales strategy that worked 5 years ago isn’t broken—but it’s no longer enough.
- If you want to grow, you’ve got to expand the way you think about selling. Text marketing for direct sellers isn’t just a buzzword—it’s part of a bigger shift toward convenience, personalization, and connection.
And here’s the truth: when you start building a strategy with more than one way to bring in sales, things get a whole lot easier (and more fun).
Want Help Creating Your Monthly Sales Plan?
✨ If you’re ready to stop winging it and start building a sales strategy that actually supports your goals, check out my new mini-training:
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It’s short, sweet, and walks you through how to map out your sales focus and income plan—so you know exactly what to promote and when.
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- A quick-start video training
- My printable Monthly Sales Planner
- 25+ sales strategy ideas to pull from, even when you don’t have parties on the books
All for just $12!
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