Imagine you're elbow-deep in bedtime chaos. Dinner’s half-cooked, the kids are bickering, and your social feed feels like shouting into a void. Then… ping. A quick text—“Hey! 24‑hour flash deal just for you”—lands in your customer’s pocket. They click. They buy. You breathe. That’s the magic of text marketing.
Why Texting Can Turn “Someday” into “Right Now”
A well-timed text can shift a shopper from browsing to buying. In 2024, 65% of people said that text messages encouraged them to make a purchase sooner than planned. And a surprising 14% bought something out of the blue—no planning involved That’s the power of a message landing right when they’re already holding their phone.
Text Messages Get People to Act—Again and Again
This isn’t just one-off curiosity—it’s recurring engagement. A full 72% of people confirmed they bought something after receiving a text from a brand. And it didn’t stop with that first purchase—86% made two or more purchases via text in the past year, up from just 55% in 2022. When someone hands you their number, they’re saying, “I’ll buy from you again—if you’re smart about it.”
Show Them You’ve Got Their Back—Without Overdoing It
People don’t just sign up for texts—they want something worthwhile. Discounts still matter (59% sign up when offered one), but what really wins are the perks: fast replies, VIP access, or order updates—those all move the needle too. Most expect you to stay in touch. 72% want at least one text per week. But if you overdo it, you’ll lose them—61% unsubscribe because of too many messages. So treat their inbox like a VIP lounge—not a spam dump.
How to Put This Into Action
- Text like a friend. Your messages should feel like a kind check-in, not a sales pitch.
- Send when it matters. Choose moments when people naturally reach for their phones.
- Mix comfort with convenience. Combine useful updates (like order or delivery info) with special, subscriber-only perks.
- Stay memorable, not intrusive. One well-placed text per week keeps you visible—too many and you risk losing them.
- Be reliable. Transactional texts, like order updates, build trust because they help—not hassle.
Ready to Make Texting Work for You?
Stop treating texting like an afterthought. Your customer’s attention is already in their hand. Meeting them there with timely, thoughtful, and helpful texts can build real connection—and real results.
If this post has you thinking, “Okay… maybe I should be texting more,” but you don’t know where to start—I’ve got you.
Grab my Project Broadcast Power Pack and get three plug-and-play text strategies that every direct seller needs. I’ll walk you through how to set them up, what to send, and when to send it—so you can feel confident using text marketing to grow your business.
It’s the easiest next step toward building connection, creating repeat sales, and finally feeling like your messages matter (because they do!).
