The Easiest Way to Increase Sales in Your Direct Sales Business

Feeling like you're constantly chasing new customers but still not seeing the growth you want? You're not alone, friend. Most direct sellers live in a constant cycle of trying to replace last month’s buyers with brand-new ones—and it's exhausting.

But what if the biggest growth opportunity for your business isn’t finding more new customers?
What if it’s getting the ones you already have... to come back?

Why Second Orders Are a Game-Changer

Here’s something you may not know: it costs 5 to 7 times more to attract a new customer than it does to retain an existing one. That’s a whole lot of time, effort, and energy spent starting from scratch every single month.

Imagine what would happen if even 25% of your new customers placed a second order. Think about it:

• Your sales would grow without chasing as many leads.
• Your customer relationships would deepen.
• Your business would finally start to feel... consistent.

But to get that second order, we have to answer one key question:

Why Don’t First-Time Customers Come Back?

The truth? Most first-time customers aren’t totally sold on you, your product, or your brand just yet. They liked something enough to try it, but that’s it. They haven’t experienced the value yet.

And if your follow-up game is weak (or nonexistent), they might not even remember you when they do fall in love with that product. They'll pick up that reorder with the next consultant that shows up in the moment.

How to Turn First-Time Buyers into Loyal Customers

Good news: you don’t need to beg or bug anyone. You just need a follow-up system that builds trust, adds value, and makes it easy for them to buy again.

Here’s how you can raise your second-order rate:

Step 1: Say a Real Thank You

Craft a heartfelt thank you message in your voice and create a system to make sure you don't skip sending it. Gratitude never goes out of style.

Step 2: Follow Up When the Order Arrives

This is your golden moment. Ask if everything arrived okay. Let them know you’re just a message away if they have questions. You're letting them know you don't disappear after the sale.

Step 3: Add Value Before You Sell Again

Want to stand out? Don’t rush into your next promotion. Instead, send:

• A tip on how to use the product
• A reminder or hack to get the most out of it
• A seasonal idea or themed inspiration (think holiday hacks, self-care rituals, etc.)

These small touches build trust. And trust leads to second (and third and fourth) orders.

Step 4: Use Automation—The Right Way

Yes, you can automate most of this! Tools like Project Broadcast make it easy to send thank-you messages, order check-ins, and product tips without manually tracking every single contact.

But here’s the kicker:
Your automated messages should feel like you. And they should invite a response.

Instead of:
"Thanks for your order!"
Try:
"Hey [Name], your goodies should be arriving any day now! I can’t wait for you to try them. What are you most excited about using first?"

That kind of message turns automation into conversation.

How to Put This Into Action

Ready to increase your second orders? Here’s your mini action plan:

1. Set a goal: Aim for 25% of new customers to place a second order.
2. Track your numbers: Keep a simple monthly log of how many new customers you gain—and how many reorder.
3. Build your follow-up flow: Create a campaign for thank-you, order received, and value-adding tips.
4. Use a texting tool: Project Broadcast is a favorite for a reason. It makes automation easy and personal. And hello 97% open rate for text messages!

Let’s Build Your Follow-Up System Together

If you're ready to stop chasing and start growing, it starts with your follow-up. The Project Broadcast Quick Start Mini Course will help you set up your first follow-up campaign in Project Broadcast—step-by-step, stress-free.

You can check out it out here.

The consultants who stand out aren’t always the loudest or flashiest. They’re the ones who care enough to follow up, check in, and add value after the sale. That could be you.

So here’s your reminder: your next level of success isn’t hiding in a fancy new strategy. It’s tucked inside the moments that most people skip. The thank-you. The check-in. The "how are you liking it?"

Do those consistently, and you won’t just get second orders—you’ll build a business that lasts.

And I don’t know about you, but that sounds way better than starting over every month.

You’ve got this.