That’s a real message I received from a customer. → And that was the moment I knew there was power in texting! It perfectly sums up why I love text marketing for direct sales. It allows you to create genuine, heartfelt connections—without burning out.
If you’ve ever felt like social media is too loud, too crowded, and too much to keep up with... you’re not alone. And if you’ve ever wished you could connect with your customers more personally—but at scale—you’re in the right place.
What If a Simple Text Could Turn Customers Into Loyal Fans?
In direct sales, people don’t buy from companies—they buy from YOU. The more personal the connection, the more likely they are to order again, book a party, or send you referrals.
But here's the thing: trying to connect personally with every customer through Facebook DMs can leave you overwhelmed. And sometimes... ghosted. 😬
That’s where texting shines. It gives your customers that one-on-one VIP experience—with way less effort on your end.
How Texting Saves Time and Builds Connection—All at Once
Let’s clear this up right now: We’re not talking about blasting out spammy coupon codes. We’re talking about conversational marketing for direct sellers—using text messages to create a real, human connection.
- Two-Way Conversations: With texting, your customers can talk back—and they often do! Texting cuts through distractions and inspires a reply. According to Business.com, text campaigns achieve a 45% response rate. Friends, that means nearly half of your texts could receive a reply! Are you seeing those results on Facebook Messenger?
- Feels More Personal: A quick “How did you like your order?” text makes someone feel seen and valued.
- Saves You Time: Instead of sending individual Facebook messages, schedule a campaign to follow up automatically—then set aside a little time each day to reply to responses.
Best part? It doesn’t take a full-time effort. You can pre-schedule personalized messages using Project Broadcast and still show up in the moment when it matters.
These Texts Turned Customers into Friends
When you take time to connect personally, customers often become friends. And those friendships started with simple text conversations.
- Patty's husband played softball in the summer, and she spent most weekends at the ball field keeping score. How did I learn that? Because I texted her—and she replied right from the ball field. We found common ground, and I would often reference that in our chats or send a message about a new product to simplify life around her busy summer schedule. I'd even pre-schedule a chat message to say, "Hope you have a fabulous weekend at the ball field!"
- Elizabeth lived in Indiana and ran summer camps for foster kids. That mission had her heart. Leaning into that, I partnered with her to run a successful annual fundraiser, and she spread the word to other camps—expanding my reach and supporting a cause I cared about. All because we built a personal connection through text.
These women weren’t just names on a customer list or "Facebook friends." They were people I got to know because we had an easy, consistent way to talk—through text.
Why Customers Love Texting
Your customers are busy. (Just like you!) They’re juggling work, kids, and life... and they appreciate communication that’s simple and respectful of their time.
Here’s why texting works for them:
- It’s quick and easy to read or reply—wherever they are!
- It feels more personal than social media comments and doesn’t get lost in the noise.
- They feel like a valued VIP, not a number on a list.
And when they know there’s a real human on the other end, they’re more likely to connect.
How to Put This into Action
Here are three simple ways to start creating personal connections through texting—without adding more to your plate:
- Follow up after a purchase: Schedule a short, friendly message asking how they’re loving their order. Include a question to open the conversation.
- Send a monthly value-packed newsletter: Share a tip, recipe, or helpful idea your customers would enjoy (not just sales!).
- Use tags + dynamic fields: Project Broadcast lets you customize messages with first names, days of the week, and other personal touches. Tags let you send based on purchase history or party participation.
Final Thoughts
You don’t have to choose between reaching lots of people and making each person feel special. Texting lets you do both.
You already have what it takes to connect in a meaningful way—your kindness, your authenticity, and your desire to serve. Texting is just the tool that helps you do it more easily. So whether you’re sending a follow-up or a monthly check-in, remember: one small message can make a big impact.
In fact, when you use texting intentionally, your business won’t just grow—your relationships will too.
🎉 Want a simple way to connect with your customers each month?
Check out Launch Your Newsletter—a fast-track template and training that shows you exactly how to send a customer newsletter using a Project Broadcast landing page.
This tool will help you build deeper relationships, stay top of mind, and increase repeat sales—without adding more to your plate.
