Summer is just around the corner, and while most people are planning vacations, backyard barbecues, and lazy days by the pool, you’re a direct seller with a different goal: keeping your business thriving even while you soak up the sun. But here’s the secret — you don’t have to choose between a successful business and a fun-filled summer. With the right systems in place, you can have both.
1. A Customer Follow-Up System
We’ve all heard it — it’s easier (and cheaper) to keep an existing customer than to find a new one. In fact, studies show that acquiring a new customer can cost five times more than retaining an existing one. But here’s the kicker: It’s not enough to just sell a product. You need a system to stay connected, show appreciation, and ensure your customers feel valued.
- Send a thank-you message after each purchase.
- Provide tracking information when orders ship.
- Check in after the product arrives to make sure they’re happy.
2. A New Team Member Onboarding System
Welcoming a new team member should feel like a celebration, not an afterthought. Yet, so many direct sellers miss the mark by providing a generic welcome and then leaving new recruits to figure things out on their own. But a strong onboarding system changes everything.
- A warm, personalized welcome message.
- A clear step-by-step guide to help them get started.
- A quick win — helping them make their first sale or book their first party within their first week.
3. A Lead Follow-Up System for Events
Summer is prime time for vendor events, fairs, and festivals. It’s the perfect opportunity to grow your customer base — but only if you have a system to follow up with new leads.
- Collecting contact information at events (names, phone numbers, and email addresses).
- Sending a quick thank-you message the next day.
- Creating a follow-up sequence to nurture those new connections, offering value rather than just pushing for a sale.
How to Put This into Action
- Spend time thinking about what systems you need for summer success.
- Block time in the next two weeks to create or update these systems.
- Start with one system at a time. Focus on customer follow-up first, then onboarding and lead follow-up.
- Leverage the power of automation. Use Project Broadcast for text marketing or Kit for email marketing. Automation saves time and ensures you don’t drop the ball during summer.
Need Help Getting Started?
The Project Broadcast Power Pack was designed to help you cut through the confusion and finally put your texting platform to work in your direct sales business—starting with the first three strategies you'll need to build connections and drive repeat business.
It includes:
- A step-by-step video that walks you through importing, customizing, and using the done-for-you strategies.
- A written guide to follow along, making it easy to set up your systems.
Every strategy is designed to create conversations, boost repeat orders, and help you maximize your Project Broadcast account. Even if you’re just getting started!
Grab The Project Broadcast Power Pack and make this your most successful summer yet!
Final Thoughts
Summer doesn’t have to mean putting your business on pause. With the right systems in place, you can soak up the sun while your business keeps running smoothly. Ready to make it happen? Let’s get those systems in place and turn this summer into a season of success.
