Ever feel like your Facebook posts are screaming into the void? You spend time crafting the perfect post, only for it to disappear into the algorithm abyss. The harsh reality? On average, only about 4% of your audience actually sees any given post.
But what if there was a faster, more reliable way to reach your customers—one that gets seen almost instantly?
Enter text marketing. With a 98% open rate, text messages land directly in your customers' hands, making it the most powerful tool you’re probably not using to it's full potential.
Whether you’re looking to increase sales, book more parties, or build lasting customer relationships, text marketing is the secret weapon that puts you in control—not the algorithm.
Let’s dive into exactly how to use text marketing to grow your direct sales business—without feeling salesy, spammy, or overwhelmed.
Why Text Marketing Works for Direct Sellers
Text marketing isn’t just about sending sales pitches to your customers—it’s about creating conversations and building relationships.
- ✅ Instant Engagement: On average, people read a text within 3 minutes of receiving it. Unlike social media posts that get buried, your message is seen right away.
- ✅ More Personal Than Email: Email marketing is great, but let’s be honest—how many promotional emails do you actually read? Texts feel more personal and direct.
- ✅ Better Customer Retention: A loyal customer is worth 10x more than a new one. Regular, value-driven texts keep your customers engaged and coming back for more.
- ✅ Easy to Automate: With tools like Project Broadcast, you can schedule follow-ups, send reminders, and even automate conversation inspring campaigns—so you’re not glued to your phone all day.
5 Ways to Use Text Marketing in Your Direct Sales Business
1. Build an Opt-In Text List (The Right Way)
Before you start texting customers, you need their permission. (Legally, you can’t just add people to a text list without consent—hello, compliance!)
- Use a Keyword: "Text VIP to [your number] to stay in-the-know about & get first peek at new products!"
- Promote It Everywhere: Add your text opt-in to social media, your website, and your email signature.
2. Send Personalized Follow-Up Messages
Customer follow-up is where the magic happens in direct sales. Instead of sending generic "thanks for your order" messages, make it personal:
- After a purchase: "Hey [Name]! Your order is on its way. Can’t wait for you to try it! Here’s a fun tip for using [product]. I'm a message away if you have any questions!"
- After their order arrives: "Hey [Name]! It looks like your order arrived! Did everything arrive as expected?"
- When it’s time to reorder: "Hey [Name], you grabbed [product] last month—just checking in to see if you need a refill!"
3. Use Texts to Increase Party Sales
Virtual parties aren’t just about what happens inside the Facebook group—you can use text messages to boost engagement and sales.
- Pre-Party Hype: "Hey [Name]! We’re kicking off [Host’s] party tomorrow! Get ready for fun, prizes & exclusive deals. Click here to check it out: [link]"
- Order Reminders: "Hey [Name], last call for orders in [Host’s] party! The shopping link closes tonight at midnight: [link]"
- Follow-Up for Booking More Parties: "Hey [Name]! Thanks for bringing the fun to [Host’s] party! I’d love to treat you to a shopping spree! Wanna gather a few friends?"
4. Turn One-Time Customers into Loyal Fans
Your best customers aren’t the ones who buy once—they’re the ones who keep coming back. Text marketing makes it easy to stay in touch:
- 💡 VIP Clubs: "Join my VIP text club for exclusive deals & first dibs on new releases! Text VIP to [your number]!"
- 📅 Birthday & Anniversary Discounts: "Happy Birthday, [Name]! Celebrate with 15% off your next order! Use code BDAY15"
- 🎁 Special Offers Just for Customers: "Psst… I have a secret deal just for my best customers! Reply YES to see what it is."
5. Use Automated Sequences to Save Time
Using tools like Project Broadcast, you can create:
- 📌 New Customer Follow Up Sequences
- 📌 Hostess Coaching Sequences
- 📌 Team Member Onboarding Sequences
How to Put This Into Action
- Set up Project Broadcast to optimize your account.
- Create your opt-in offer – Decide how you’ll invite customers to join your text list.
- Start with one simple text sequence – Follow-up messages are a great place to start.
- Be consistent! – Like any marketing strategy, text marketing works best when you stick with it.
Final Thought
The direct sellers who are winning aren’t just relying on social media. They’re owning their customer communication with text marketing.
Are you ready to be one of them?
Ready to take your text marketing to the next level?
When you're ready to go from guessing to growing—and want real systems that save time and boost results—I'd love to help you get there. 💬
Hop on the waitlist for From Chaos to Clarity, my step-by-step signature course that simplifies your direct sales business and helps you build a text strategy that actually works. No pressure—just the next step when you're ready.
