Ever look up and realize you haven’t talked to your customers in weeks—outside of a comment or two on a Facebook post? It happens. We get caught up in orders, parties, team chats, and family life, and suddenly, staying in touch slips to the bottom of the list. But here's the thing: if you're not regularly connecting with your customers in a meaningful way, you’re missing the chance to build real loyalty and long-term sales.
Social Media Isn't Enough Anymore
Let's be real—the algorithm isn’t exactly doing us favors these days. Your carefully crafted post might only reach 4% of your audience. That means even your best content is probably slipping through the cracks.
A monthly customer newsletter gives you a direct line to your customers, completely bypassing those pesky algorithms. It keeps you top of mind and gives your customers a reason to stick around.
People Buy From People They Know and Trust
People don't fall in love with a company—they fall in love with you. When you show up with a newsletter that includes personality, helpful tips, and a promo with personality (not just "buy this!"), your readers begin to see you as more than a seller. You become their go-to person. Their favorite consultant. The one they refer to their best friend.
You Build a Stronger Relationship With Every Send
Every time your newsletter lands in someone's inbox, you have an opportunity to:
- Deliver value
- Share a personal story or quick life update
- Show off your personality
- Highlight a product you actually love and use
Even if they don't buy today, you're building a relationship that leads to long-term loyalty and future orders.
You're Not Just a Consultant. You're a Brand.
Here's the thing most direct sellers miss: if you're only sending company-created graphics and relying on those same posts everyone else in your company is using, you blend into the background. A newsletter with your name on it, your words, and your voice? That's how you stand out in a sea of sameness.
Think about this—when your customers open a newsletter from you and it makes them smile, gives them a tip they can use, or shares something relatable, you're no longer just a business transaction. You're someone they want to hear from.
It Doesn’t Have to Be Complicated
If you're thinking, "Sounds great, but I don't have time for that!" take a breath. Your newsletter doesn't have to be fancy. Start simple:
- One quick personal story
- One valuable tip or helpful idea
- One product spotlight with personality (keep it light!)
You can build it out as you go. And tools like Project Broadcast or Kit make it easy to deliver through text or email.
How to Put This Into Action
- Spend 15 minutes brainstorming what you'd want to share with your favorite customer: What's happening in your life this month? A behind-the-scenes moment? A funny story?
- Pick one channel: email or text. Choose the one you're most comfortable with to start.
- Set a goal to send your first newsletter next month. (You can tweak and improve it over time.)
Need help getting started?
👉 Grab "Launch Your Direct Sales Newsletter" to make it ridiculously easy to launch your own newsletter using Project Broadcast. This training and plug-and-play template will help you build trust, boost customer loyalty, and increase sales—without the stress. Check it out here.
Let this be the month you start showing up in your customers' inboxes—consistently, confidently, and in a way that builds real relationships.
