Let’s be real—following up can feel awkward.
No one wants to be "that consultant" who only pops up when they need something, but at the same time, you know that staying connected with customers is key to repeat business and long-term success.
So how do you follow up without feeling like you’re constantly chasing people? You create a system that’s built on connection—not pressure.
If you’re tired of second-guessing every follow-up message or feeling like you’re being ignored, this simple shift will change everything.
Lead With Value (Not the Ask)
One of the biggest mistakes in follow-up is making it all about the sale.
- “Do you need to reorder?”
- “Want to host a party?”
- “Have you thought about joining my team?”
You might get a response sometimes, but more often than not, these messages feel transactional—like the only reason you’re reaching out is because you want something.
What if you led with value instead?
Instead of:
🚫 “Hey [Name], thanks for your order! I’d love to help you get more for free—want to host a party?”
Try:
✅ “Hey [Name], thanks again for your recent order. It looks like it has arrived—yay! I'm happy to help if you have any questions or concerns. Is everything looking good?”
See the difference? One feels like a sales pitch. The other feels like you genuinely care.
When you make follow-up about helping rather than selling, people naturally engage with you more. And that leads to conversations that build your future business—whether it’s about reordering, hosting, or joining your team.
Make It Conversational
Another reason follow-up feels pushy? It’s one-sided.
If every message feels like it’s coming at them, instead of talking with them, people tune out. Instead of making follow-up feel like a task, turn it into a conversation.
- Ask engaging, open-ended questions that invite a response:
- “Is everything looking good?”
- “Is it for you or a gift for someone else?”
- “What's your favorite product so far?”
- Match their energy. If they’re excited about a product, keep the conversation going naturally:
- “Ahh, I love that! Want me to send over a fun idea for how to use it?”
- “That’s a favorite of mine too! If you ever want to grab more, I’ve got a little VIP perk for repeat customers.”
- Make each follow-up feel personal. Remember there's a real person on the other end of that message. Be human! What would you say if they were sitting across the table from you?
💡 Pro Tip: The more natural your follow-ups feel, the more responses you’ll get—and the easier it is to continue the conversation.
Stay Consistent (Without Overcomplicating It)
Here’s the truth—one follow-up isn’t enough.
People get busy. They forget. They mean to reply but never do. That doesn’t mean they don’t want to hear from you—it just means you need to stay present.
Instead of second-guessing whether you’re being annoying, keep it simple with a follow-up rhythm that feels good to you.
Think through what the natural touch points are for an order. A thank you, a check-in when their order arrives are a given. What other touch points could you include within 30-45 days?
This kind of follow-up keeps you top of mind—without making customers feel like they’re being chased.
Worried that follow-up will take too much time? The good news is, with the right system, you can stay in touch without spending hours glued to your phone. Learn how to streamline your follow-ups so they’re quick, effective, and stress-free.
The Bottom Line: Follow-Up = More Sales (Without Feeling Pushy)
If you're not following up consistently, you’re leaving money on the table. It’s not just about making more sales—it’s about building trust and relationships. Ignoring follow-ups could be costing you more than you think.
And when you follow up the right way, you won’t feel like you’re selling.
You’ll feel like you’re serving.
Ready to explore how to build out your touch points and the timing of your follow-up messages?
🎙 Listen to From Hello to Superfan: The Art of Follow-Up That Powers Your Business Potential
In this short and to-the-point podcast, I’ll walk you through:
- What to say and when to say it
- The key to turning new customers into loyal fans
- The simple strategy that will help you follow up consistently—without stress
👉 Listen Now before it gets buried on your to-do list!
Because when you follow up the right way, your customers will be the ones reaching out to you.
