You love your direct sales business. But let’s be real—between social media posts, customer follow-up, team communication, and keeping up with orders, it’s a lot. And when someone tells you that follow-up is the key to success, your first thought is probably:
"How in the world am I supposed to fit that in?"
You’re already juggling so much, and the idea of adding another task to your plate feels impossible. But here’s the good news—follow-up doesn’t have to be time-consuming or complicated. In fact, with the right approach, it can actually save you time while increasing your sales and repeat customers.
Why Follow-Up Matters (Even When You Feel Too Busy to Do It)
Let’s do a quick reality check. How many times have you forgotten to check in with a past customer, only to see them buy from another consultant? Or worse yet, join another consultant's team? It stings, right? But it’s not because they didn’t like you—it’s because the other consultant was right there in front of them.
Studies show that 80% of sales happen after multiple follow-ups, but most direct sellers give up after just one. That means if you’re not following up consistently, you’re leaving money on the table.
But before you panic—no, this doesn’t mean you have to spend hours every day sending messages.
The Secret to Easy Follow-Ups: Automation
Automation sounds fancy, but all it really means is setting up a simple system to do the work for you. Instead of trying to remember every single customer and manually checking in, automation helps you:
✅ Stay top of mind without bugging people.
✅ Build relationships without feeling salesy.
✅ Increase repeat orders without scrambling at the end of the month.
It’s like having a virtual assistant who keeps track of your customers and reminds them when it’s time to reorder, check in, or take advantage of a special offer.
And the best part? Once you set it up, it runs itself.
How to Automate Your Follow-Up in 3 Simple Steps
Ready to make follow-up a breeze? Here’s where to start:
1. Create a Simple Follow-Up Timeline
Instead of trying to track every customer in your head, follow a basic schedule:
- After an Order: Send a quick thank-you message.
- 2 Weeks Later: Check in to see how they’re loving their product.
- 30 Days Later: Share a tip or suggestion related to their purchase.
This gives you a clear plan so you’re not randomly messaging people at odd times.
Follow-up doesn’t have to mean sending endless ‘just checking in’ messages. With a few tweaks, you can create a follow-up system that feels easy, natural, and authentic. Here’s how.
2. Use a Tool to Automate Your Messages
This is where the magic happens! Instead of manually sending messages one by one, tools like Project Broadcast (or even simple email scheduling tools) let you set up follow-ups in advance.
For example, when a customer orders, you can add them to a follow-up sequence that automatically:
📩 Sends a thank-you text.
📩 Checks in after their order arrives.
📩 Reminds them when it’s time to reorder.
No more forgetting. No more scrambling. Just consistent, thoughtful follow-ups that build relationships and drive sales.
3. Keep It Personal (Even When It’s Automated)
Now here me, automation doesn’t mean robotic—it just means efficient. Just because you're using a system doesn't mean you should take the human factor out of it. Make those messages personal by inserting their name and keep in conversational to invite a response. Write your messages as if you're texting a friend.
🚫 Not this:
“Your order has arrived. Want to buy more?”
✅ Try this instead:
“Hey [Name], I saw your order arrived! I’d love to hear—what’s your favorite thing about it so far?”
Why this works:
✔ It’s short and friendly (no one wants to read a long text).
✔ It makes it about them, not you.
✔ It invites a response, which keeps the conversation going.
Want to take your follow-ups to the next level? Mastering this key skill will help you create better conversations, build deeper relationships, and ultimately grow your sales.
How to Put This into Action
If follow-up has been slipping through the cracks, now is the time to fix it! Here’s your action plan:
📌 Map out your follow-up timeline what makes the most sense for your products?
📌 Choose a tool to automate your messages (Project Broadcast is my favorite for texting, and Kit is my favorite email service provider for automation, or even start with reminders on your phone).
📌 Start with your last 10 customers—add them to your system and send a quick check-in message today.
By taking a few minutes now, you’ll save hours later—and build stronger customer relationships that turn into repeat sales.
Need Help Mapping Out Your Follow-Up System?
If you're ready to automate your follow-up but aren't sure which touch points to use, what timeline makes sense, or what to say, I've got you covered!
📢 Check out the Follow-Up Fast Track Toolkit – your go-to resource for:
✔ Deciding on your ideal follow-up touch points
✔ Creating a clear follow-up timeline for your products
✔ Ready-to-use scripts for thank-you messages, check-ins, and value offers.
No more guessing. No more scrambling. Just consistent, effective follow-up that helps you build relationships and boost sales—without spending hours messaging people.
👉 Grab the Follow-Up Fast Track Toolkit today!
Final Thoughts: Follow-Up Shouldn’t Feel Like a Chore
If follow-up feels overwhelming, it’s not because it doesn’t work—it’s because you don’t have a system. Once you set up automation, it stops feeling like extra work and starts feeling like a natural part of your business.
And the best part? You’ll never again have to wonder if you’re missing out on sales just because you forgot to check in.
